PSYKIATRIFONDEN
Creating a unifying visual language
For three years, I worked closely with Psykiatrifonden to strengthen their brand and visual communication — creating a coherent visual language for campaigns, fundraising, digital platforms and print materials.
SERVICES
Website, Campaign design, Fundraising communication, SoMe content, Image and Icon style
The challenge
Psykiatrifonden needed a clearer and more consistent visual language across a wide range of campaigns, platforms and materials — without losing the warmth and flexibility required to communicate about mental health.
The solution
I helped develop a flexible visual system across colour, typography, image style, illustration, icons and campaign layouts — creating a more coherent brand expression while preserving the personal, human angle. The communication needed to show the difficult realities of mental health, but never feel hopeless.
Website and everyday communication
We built a coherent digital platform where people can find help, knowledge and reassurance – and support Psykiatrifonden’s vital work.
The site brings together articles, personal stories, expert advice and campaign messaging in a calm and accessible experience.
A consistent design system ensures clarity across pages, makes content easy to navigate and supports fundraising in a trustworthy way.
Campaigns and fundraising across formats
The visual identity works seamlessly across formats and channels — from fundraising ads and posters to outdoor and public communication.
By keeping the message consistent and human, we help make mental health visible in everyday life and turn awareness into support.
Illustration style and visual tools
We use illustration, icons and visual metaphors to translate complex topics into simple, human stories.
These elements make information easier to understand, create emotional connection and give our campaigns a recognisable and trustworthy look.
From balance and burden to hope and support — our visual language helps people feel seen and understood.
