PSYKIATRIFONDEN
Evolving a visual identity
Developing and strengthening the visual identity across campaigns, digital platforms, fundraising and print, creating a more consistent, recognisable and human expression.
Building a clearer digital foundation
I developed the website structure and visual communication to make a large amount of information easier to navigate, while creating a calmer and more coherent experience across content, advice, stories and fundraising.
A visual language with emotional range
EVERYDAY IMAGE STYLE
Mental health communication does not always call for the same emotional tone. Alongside a warm and approachable everyday image style, I developed campaign expressions that could address more difficult realities directly.
The challenge was to create contrast without losing the sense of one coherent organisation.
CAMPAIGN EXPRESSION
The identity in use
The visual system was applied across fundraising campaigns, social content, illustration and print, adapting to different audiences and messages while retaining a recognisable visual character.
