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MSC

Digital communication for the world’s largest shipping company

Since 2022, I have supported MSC’s internal team with the ongoing development of its digital communication by translating new needs into clear design solutions, responsive components and page types, in close collaboration with the team and developers.

Communication at global scale

With teams, offices and audiences around the world, MSC’s communication needs to work across a wide range of contexts. The digital system creates consistency while allowing flexibility across platforms, needs and ways of working.

155+

countries

A navy blue logo resembling a stylized letter 'F' and an abstract shape.
Icon of a computer monitor and a smartphone.

Multiple

platforms

500+

offices

Many

audiences

A digital clock displaying 04:01.
Icon of three people connected in a network or group

Supporting an evolving digital system

The digital system is continuously developed and refined with new layouts, components and page types as communication needs evolve. It supports everything from booking and shipment information to cargo solutions, sustainability, news and global routes.

Displays multiple electronic devices showcasing a logistics company's website and mobile app, including a large monitor, a laptop, a tablet, and two smartphones, all on a white table with a light background.

Responsive grid system
Creating the grid and ensuring consistency across layouts, spacing and scale on four device sizes.

A yellow shipping container with black MSC logo and text reading 'Mediterranean Shipping Co' sitting on a grassy area, with a blurred landscape of fields and a body of water under a cloudy sky in the background.

A shared image direction and practical guidelines create a recognisable visual expression across formats, with flexibility for different communication needs.

Image style and guidelines

Women working together at a computer in an office setting
Open MSC photo guide booklet with images of employees in various work environments, partially covered by a closed yellow booklet with MSC logo.

Making brand tools easier to access

An internal launch film developed in close collaboration with MSC to introduce the global Brand Hub and guide teams to brand assets, image guidelines and templates.