MSC
Digital communication for the world’s largest shipping company
Since 2022, I have supported MSC with visual communication across brand, digital platforms and internal communication — helping create consistency across a large global organisation.
CLIENT
MSC Mediterranean Shipping Company
YEAR
2022 - ongoing
SERVICES
Brand system, Digital design, Guidelines, Templates, Brand hub video
The challenge
MSC operates across markets, teams and platforms, creating a need for consistent communication at scale.
The challenge was therfor not just visual but also structural: How do you create alignment across regions, systems and stakeholders?
155+
countries
Multiple
plattforms
500+
offices
Many
audiences
The solution
My contribution is to elevate MSC’s digital experience by developing the design direction, building a consistent responsive system, and refining key pages and components together with the team in Geneva.
Brand Hub launch film
An internal launch film created to introduce MSC’s global brand hub and help teams understand where to find brand assets, image guidelines and templates.
Visual systems in use
Image tools & guidelines
Producing imagery as well as the Content Hub and Picture Guide to support clear, consistent communication.
Responsive grid system
Creating the grid and ensuring consistency across layouts, spacing and scale on four device sizes.