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MARBIT

Brand evolution for a growing infrastructure company

As Marbit became part of the Eleda Group, its visual communication evolved to reflect the company’s new position and continued growth.

Visual identity

COLOUR PALETTE

TYPOGRAPHY

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DM Sans

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Identity in use

A flexible visual system developed for presentations, corporate documentation and everyday communication, creating consistency across very different types of content.

A meeting scene with a woman and a man at a wooden table discussing documents, a laptop displaying a meeting invite, a book titled 'Verksamhetshandbok,' a baseball cap with an 'm' logo, a glass of water, a notepad with a pen, and a coffee mug.
A blue delivery van with the logo 'marbit' and the tagline 'Part of Eleda' parked outside a building.
A worker installing a large concrete pipe underground, wearing a green safety vest with the brand name 'marbit' on the back, protective headphones, and gloves.

Launching the identity
from the inside out

A short launch film captured the reveal of Marbit’s new logo in the reception. Shared on social media, the film achieved strong reach and engagement.

A clearer digital presence

The website was updated with a stronger structure for services and projects, while bringing greater focus to the people, expertise and work behind the company.

Humanising Marbit on LinkedIn

A more people-focused content direction brings employees, projects and everyday expertise into the communication.