PSYKIATRIFONDEN, AARHUS KOMMUNE, WILD IN ART
Find Elefanten – oplev Aarhus
In summer 2024, 30 artist-designed elephants appeared across Aarhus as part of a city-wide art event created by Psykiatrifonden and Wild in Art in partnership with Aarhus Kommune. The concept turned “the elephant in the room” into an invitation to talk about mental health.
Selected materials
A city-wide conversation
30
artist-designed sculptures
9 weeks
across Aarhus
DKK 1.7m
raised for Psykiatrifonden
Design approch
The identity transformed “the elephant in the room” into a simple, approachable visual system. A playful elephant symbol, bold typography and a warm, unexpected colour palette created a recognisable expression across campaign materials, presentations and sponsor communication.
From concept to the city
The visual identity and campaign materials were developed into a coherent system that could work across signage, digital platforms and the live event.
