PSYKIATRIFONDEN, AARHUS KOMMUNE, WILD IN ART
Find Elefanten – oplev Aarhus
Find Elefanten – Oplev Aarhus was a city-wide art event created by Psykiatrifonden and Wild in Art in partnership with Aarhus Kommune. During the summer of 2024, 30 artist-designed elephant sculptures appeared throughout Aarhus, “using ‘the elephant in the room’ as a visible invitation to talk about mental health.”
Selected materials
Design approch
The identity turns “the elephant in the room” into a simple and approachable visual idea. A playful elephant symbol, bold typography and a warm, unexpected colour palette created a flexible system across campaign materials, presentations and sponsor communication.
From concept to the city
I developed the visual identity and initial campaign materials. The identity was subsequently carried forward by the project team across signage, digital platforms and the live event.
A city-wide conversation
30
artist-designed sculptures
9 weeks
across Aarhus
DKK 1.7m
raised for Psykiatrifonden