MARBIT GROUP
Design partner
for a growing
infrastructure group
Since 2021, I have worked closely with Marbit to strengthen their visual identity and communication across website, presentations, LinkedIn content and project storytelling.
SERVICES
Brand identity, Website, Presentations, LinkedIn content
The challenge
When Marbit joined the Eleda Group, the brand needed to evolve. The update had to reflect the new ownership while also showing what the company had grown into: a serious Stockholm-based infrastructure contractor with strong expertise, larger projects and a clearer position in the market.
The solution
The identity was refined to feel more professional, consistent and future-facing, while keeping Marbit’s own recognition and practical, grounded character. A clearer visual direction was created for use across website, presentations, LinkedIn and everyday communication.
Brand identity
A refreshed identity created to feel modern, practical and recognisable — while keeping a natural connection to Marbit’s existing blue profile, vehicles and the Eleda group.
Launching the identity
from the inside out
A short launch film created to introduce Marbit’s updated visual identity in a warm, human way. By showing the new logo in the reception, the launch became more than a design update — it became a shared moment for the organisation and a way to create visibility beyond the office.
Website and project storytelling
The website was updated to present Marbit’s services and projects more clearly — with a stronger structure, a more consistent visual expression and better storytelling around the people and work behind each project.
Making Marbit more human on LinkedIn
A series of LinkedIn posts and short films developed to highlight Marbit’s people, projects and workplace culture — supporting visibility, recruitment and a stronger brand presence.